Lorenz | Pommels POS campaign

Lifestyle and product photography for Lorenz Pommels point-of-sale displays. A shared moment in a hanging chair anchors the campaign, combining the people-focused motif with a separate product photograph of the chair. Behind-the-scenes footage offers a look at the production.

If you’d like to get a little insight, check out the Video in our BTS area!

 

client: Lorenz Bahlsen Snack-World
art direction: Janine Dannenberg (REINBOLDROST)
production: Christine Jakobs (REINBOLDROST), Stephan Schmick
photographer: Stephan Schmick
assistance: Eugen Shkolnikov, Jonas Boltze
models: Yulya Wischniak, Nicole Zelic
makeup/styling: Maison Musitowski
casting: Pauline Fernandez
cgi: Linus Zoll

Two women sharing snacks beside a hanging chair in a bright living room for Lorenz Pommels.
Lorenz Pommels promotional layout showing two women relaxing beside a hanging chair and a chair giveaway.