Lorenz | Naturals POS Campaign

For Lorenz Bahlsen Snack-World's product "Naturals" we created these motifs with our stunning Nonna, Italian actress Lucia Guzzardi, that were used for a big POS Campaign in the DACH region, as well as in a social media campaign and for press releases.

client: Lorenz Bahlsen Snack-World “Naturals”
art direction: Ines Bovenschen (denkwerk), Janine Dannenberg (REINBOLDROST)
production: Stephanie Kraus (denkwerk), Christine Jakobs (REINBOLDROST), Stephan Schmick
photographer/dop: Stephan Schmick
assistance: Eugen Shkolnikov, Jonas Boltze
hair&makeup: Christina Goris; styling: Maison Musitowski
casting: Kristina Wiens (Inside Management); model: Lucia Guzzardi (Di Nardo e Associati; Rom)
interpreter: Valentina Teinitzer
bts-video: Sebastian Pociecha

Pommels POS campaign BTS