Lorenz | Naturals POS Campaign

Campaign photography for Lorenz Bahlsen Snack-World’s Naturals, featuring Luccia Guzzardi as our Nonna. Created for point-of-sale displays across Germany, Austria and Switzerland, the images also appeared in social media and press communications.

client: Lorenz Bahlsen Snack-World „Naturals“
art direction: Ines Bovenschen (denkwerk), Janine Dannenberg (REINBOLDROST)
production: Stephanie Kraus (denkwerk), Christine Jakobs (REINBOLDROST), Stephan Schmick
photographer/dop: Stephan Schmick
assistance: Eugen Shkolnikov, Jonas Boltze
hair&makeup: Christina Goris; styling: Maison Musitowski
casting: Kristina Wiens (Inside Management); model: Lucia Guzzardi (Di Nardo e Associati; Rom)
interpreter: Valentina Teinitzer
bts-video: Sebastian Pociecha

Model Luccia Guzzardi as “Nonna”, holding a bag of crisps between studio lights against a green background.

Pommels POS campaign BTS